159. 33. 26. Identifying core values for yourself or within a company can provide structure and instruction, especially when dealing with a certain decision or dispute. As opposed to the examples of Axe’s brand values: Emphasis on the importance of sex appeal “Keeps guys a step ahead in the dating game” Adventurous “Never dull” So now you can see how brands can be derived from the same place and have brand values that are like night and day. We are relentless in keeping people safe from harm, and we provide a healthy work environment. Create an environment where employees can think big, have fun, and do good. 29. 143. Acting with courage, challenging the status quo and finding new ways to grow our company and each other. 17. 189. Consider one of American Express's company values -- "Customer Commitment". You can make money without doing evil. 146. Customer Commitment 158. Examples of Company Core Values www.LeadingResources.com 2. Related: SMART Goals: Definitions and Examples. Passion for Winning 183. Core values are usually expressed in the corporation's mission statement. This lets your customers and staff know what’s important to your business and the kind of culture it has. Integrity Focus on the user and all else will follow. For instance, to exemplify their commitment to local communities, Whole Foods created a Local Producer Loan Program, in which they provide up to $25 million in low-interest loans to independent local farmers and food artisans. The tech giant has been developing and selling consumer electronics and computer software since its inception. Democracy on the web works. Company values only work if they are an accurate reflection of the goals and ambitions of your employees. We are on the offense – always. Purpose is undeniably critical for employee satisfaction. Coca Cola demonstrates its diversity core value with its public Global Diversity Missionpage, which lists the company's diversity-related efforts, such as, "[collecting employee] feedback through formal surveys and informally through their participation in our business resource groups, various diversity education programs and our Resolution Resources Program, where associates can work to resolve issues they face in our Company.". If you are looking for your next great hire, or your next great career move, Contact us! The same Imperative survey found 58% of companies with a clearly articulated and understood purpose experienced growth of +10%, compared to just 42% of companies that don't prioritize purpose. 56. 1. Stewardship 173. Free and premium plans, Sales CRM software. Respect and Humility. Examples of Common Company Values. 111. Passion: Passion is at the heart of our company. It brings good reputation. Simplify. Humbleness and willpower. Sign up to receive employee engagement and company culture articles by email. Be Passionate and Determined Building Communities Together we make the difference. Maintain perspective Fun, 181. See our article Creating Company Values that Boost Company Culture for more inspiring company values ideas. 132. 177. 133. 168. Display urgency Outperform 76. 46. They gathered all the information they could from the record of charge, identified 21 Card Members who used their cards at the café during that time frame, reviewed the accounts to find the right match, and then called the Card Member in time before they served the cake at an anniversary party. 35. Be Humble. Full Disclosure and Transparency Team 66. Treat customers the way we’d like to be treated. 129. To manage your company culture, you must first define your core values. First, they achieve the difficult feat of distilling their core beliefs into simple, powerful language (16 words to be exact). We believe government resources are more productively used in meeting human needs than in building and maintaining weapons systems. Integrity: Be real 6. That being said, throwing core values on a poster doesn’t create lasting change. 9. 179. 79. Passion for our Work Bento’s Company Culture … Apple. Passion: Committed in heart and mind The Threads core values list is shown below. Here are their company values: Nike Company Values. Service Matters It’s obvious that a brand’s values make the brand. See all integrations. How to uncover, articulate, and spread your company’s core values. 118. If one of your core values is honesty, for example, you would refer back to it when deciding whether or not a certain piece of information should be kept secret. Making a difference. 122. 172. Work Hard For more information, check out our privacy policy. Collaboration: Leverage collective genius Exceptional. The responsibility for caring for nature is a very important value in companies seeking to develop their activity from this premise. Build Open and Honest Relationships With Communication The need for information crosses all borders. Checklist: Curated Company Values Examples From Experts Don’t take yourself too seriously You may unsubscribe from these communications at any time. Treat others with respect Innovative. 100. Be Accessible Constant desire for renewal. 137. Bento’s Company … 145. A Will to Win Desire to be the best We believe in people Creating a culture of warmth and belonging, where everyone is welcome. Company values are a guide on how the company should run and they are normally integrated in the company’s mission statement. Recognize that passion and personality matter. 39. Integrity 109. Be Adventurous, Creative, and Open-Minded Stay up to date with the latest marketing, sales, and service tips and news. One Global Network A commitment to sustainability and to acting in an environmentally friendly way. Being positive. What are your top core values? Company values not only shape the identity of your organisation, they act as a guiding light for your employees. 7. Simplicity 42. We seek and support nonviolent ways to achieve peace and justice. 22. FREE E-BOOK: HOW TO CREATE CORE VALUES THAT WILL INSPIRE YOUR WORKFORCE. 50. Pursue Growth and Learning Diversity: We know it takes people with different ideas, strengths, interests, and cultural backgrounds to make our company succeed. And to help you define your own company values, I present to you the example of 5 companies with strong core values. A focus on success, 97. Of course, company values can change over time, for example as a middle-sized company becomes much larger. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'c6def11a-c599-443b-9547-c4b010b87b70', {}); Originally published Nov 12, 2020 10:19:00 AM, updated November 13 2020, 18 Core Company Values That Will Shape Your Culture & Inspire Your Employees, 73% of purpose-oriented members are satisfied, 58% of companies with a clearly articulated and understood purpose, The Onboarding Process That Makes New Hires Fall in Love With Your Company All Over Again, 9 Employee Satisfaction Survey Questions That Will Reveal A Lot, How to Write a Job Description That Attracts Awesome Applicants. Put others first Sustain Life Be courageous We recommend using this list as a supplement to our creating your core values exercise. Cost-consciousness. We do the right thing Integrity: We are honest, open, ethical, and fair. We are passionate about excellence and doing our work right the first time. It’s a message which conveys the values and priorities of the company, organization or team it represents. Move fast Ownership 3. 40. Company values define the core pillars of company identity and principles.