outland denim crowdfunding


“We want you to make more money from this than you would from your traditional investments. … The brand has received accolades such as the Thomson Reuters Foundation’s Stop Slavery Award, as well as multiple recognitions from the United Nations Sustainable Development Goal Awards for its social and environmental efforts. They state that after spending their formative years building infrastructure, the brand, and a business model … Australian Equity Crowdfunding Campaign Despite the adversities of COVID 19 for global business Outland Denim raised over $1.32 million AUD and welcomed 1012 new investors from around the world with its Equity … 250kg of biodegradable cassava bags replaced plastic poly bags for international transport of garments. © Copyright 2021 Sourcing Journal Media, LLC. For a better experience now, use another browser. On the 3rd March 2020, Outland Denim launched their equity crowdfunding venture. They are taking us up on our promise to create impact on their behalf. #COCROWD. Back In Stock | The Outland Denim x Karen Walker Goldie jacket in Soft White. Today, we exist to eliminate exploitation and welcome 80+ employees … It was followed by other female-led startups including sustainable fashion brand Outland Denim and medicinal cannabis company Compass Lifestyle Clinics ($1.3 million), as well as organic … 94% direct supply chain traceability that has also met strict social and environmental criteria. Outland Denim announced that the new investment capital will be used to expand its sales and marketing efforts as well as aid the new pivot into producing garments for other brands under the name ‘Maeka’. Outland Denim is one of a growing number of female-led businesses achieving success through equity crowdfunding. Outland Denim will be opening the doors to its socially, environmentally and economically sustainable Cambodian production facilities, newly branded under the name Maeka, offering the opportunity for other brands to produce with its facilities. Inspired by the classic worker’s jacket, Goldie is extended in length with straight cut … Former 43% Lyocell 40% Recycled Cotton 17% Organic Cotton. The first is its full scale cut, sew, and finishing production house, and the second is its recently opened state-of-the-art laundry and processing facility, which offers water and energy reducing technologies alongside organic washing processes. Despite this, Bartle wants to make it clear that Outland Denim is not a charity. Birchal Financial Services Pty Ltd (ABN 39 621 812 646) is authorised and licensed by the Australian Securities and Investments Commission (AFSL 502618). Outland Denim was founded as an avenue for the training and employment of women who have experienced sex trafficking. The purpose of the campaign … Outland Denim was founded in 2011 as a denim brand on a humanitarian mission, as it employs at its Cambodian facilities women who are vulnerable to exploitation . Let us introduce our first denim dress, Charlotte. Today, we exist to eliminate exploitation and welcome 80+ employees … Outland Denim, a conscious denim line based in Australia, announced earlier this year an equity crowdfunding initiative that invites customers and the general public to invest in its growth for … The humanitarian denim brand achieved the fastest equity crowd raise on Australia’s best performing equity crowdfunding platform Birchal. Each Outland Denim piece is made with the cleanest raw materials from across the globe, sourced with care by designers who are passionate about sustainability. CSF Offers and expressions of interest campaigns (EOIs) are facilitated by Birchal Financial Services Pty Ltd and involve the provision of a crowdfunding … Through the platform, consumers can invest in the brand with as little as $250. Outland Denim has launched an onsite Health Clinic & Education Centre based in their production facilities in Cambodia. Long Line Denim Dress. The program, seeks out instances of exploitation, slavery and poor working conditions in order to report them to the appropriate government authorities or NGOs. And while the coronavirus pandemic has challenged the industry—and the world—the founder is optimistic that the brand will be poised for the future. “We are not a charity; we’re not a giveback program; we’re not aid. “We want to benefit as many people as possible, and that means you as an investor,” he said in the webcast. In the webcast, he debuted news that the company will begin manufacturing for Karen Walker, a brand Outland Denim previously collaborated with on a workwear-inspired capsule collection. As Outland Denim begins its expansion into the United States and launches an equity crowdfunding campaign, Business News Australia spoke with Bartle about his journey. Outland Denim has always labeled itself ‘the people’s brand’, though the title has taken on extra weight given that it now has a specific number of people onboard for the ride. As members of the Common Objective community, we’re thrilled to be able to offer you the opportunity to join us as co … In May, Outland Denim, co-founded by Erica Bartle, raised $1.3 million, and in October, Monica Meldrum’s Whole Kids raised $1.2 million to fuel a new phase of growth after 16 years of business. Outland Denim have partnered with Sydney’s Precision Solutions Group (PSG) to drive a new program, Sag Salim (meaning ‘safe and sound’). And, as a brand that was founded to create positive social change, investors are supporting more than just a fashion statement. Join Sourcing Journal on March 13th HKT for Sourcing Summit Hong Kong for discussions on mending relationships between supply chain partners, remaking factories for smaller MOQs and faster turns, and creating resilience to survive the next inevitable crisis. Now, he is hoping to engage … But it will make way for brands like Outland Denim to have a greater impact and more dominance in the market.”. Measured by weight, 93% of the raw materials used by Outland Denim in the past 12 months were natural in nature. Outland Denim ’s founder and CEO James Bartle took to Facebook Live last week to personally invite consumers to invest in his company. During the business’ recent crowdfunding campaign Outland Denim … Combatting modern slavery Late last month Outland Denim … “We are a for-profit business. Shifting seasonal offerings into a yearly 6 capsule cycle, Outland Denim can now expand into new garment categories. The newly launched Amy jean in Former is the most sustainable vintage-wash denim on the market. Crowdfunding for the future Its eyes set firmly on the future, Outland Denim launched expressions of interest for its equity crowdfunding campaign yesterday. Despite the adversities of COVID 19 for global business Outland Denim raised over $1.32 million AUD and welcomed 1012 new investors from around the world with its Equity Crowdfunding Campaign which closed Wednesday 13th May 2020. For Outland Denim co-founder Erica Bartle, part of the reason for going down the equity crowdfunding route was to attract shareholders who would become active brand advocates. At Outland Denim, Bartle heads up communication, research and strategy. [By doing so], we’ll have a greater ability to influence an industry. Outland Denim Launches Anti-Workplace-Exploitation Program, Sag Salim. Outland Denim’s primary supplier, Bossa Denim, is already committed to sustainability in all its production practices, and has been a key partner in the pilot stage. This new model will allow Outland Denim to continue wholesale partnerships with stockists such as Nordstrom and Bloomingdales, despite the disruption caused by COVID-19. Sustainable fashion brand Outland Denim is kicking off an equity crowdfunding campaign as it looks to ramp up its marketing activity and grow sales, following two years of global expansion. 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A commitment to transition all leather patches to jacron paper over the next 12 months. Soon, other brands will be able to join Sag Salim, which is launching as a membership program so that it can widen its reach and have a greater positive impact. Tamborine Mountain-based Outland Denim has raised more than a million dollars in its equity crowdfunding campaign, making it one of fewer than 10 Australian brands to do so. In fact, that’s what makes this so powerful. Outland Denim kicks off equity crowdfunding campaign Sustainable fashion brand Outland Denim is kicking off an equity crowdfunding campaign as it looks to ramp up its marketing activity and grow … It also provides them with educational and financial support so they can reclaim their independence. Sustainable fashion brand Outland Denim is kicking off an equity crowdfunding campaign as it looks to ramp up its marketing activity and grow sales, following two years of global expansion. Birchal Financial Services Pty Ltd (ABN 39 621 812 646) is authorised and licensed by the Australian Securities and Investments Commission (AFSL 502618). Fun, timeless, and easy to wear, Charlotte is a flattering, long-line … Measuring the brand's sustainability across three key markers of social, environmental and economic impact, Maeka is poised to scale their impact and help other brands be a part of the solution to some of the industries greatest downfalls. The concept is a new one for Australia, which just recently made this kind of crowdfunding legal. Businesses founded or co-founded by women raised around 25 per cent in their equity crowdfunding campaigns last year, according to analysis from crowdfunding … Outland Denim was founded as an avenue for the training and employment of women who have experienced sex trafficking. According to Bartle, Outland Denim is able to make a greater positive social and environmental change when consumers are fully invested in the brand. Outland Denim charts growth plans following $1.3m crowdfunding James Bartle, founder and chief executive of Outland Denim Outland Denim has always labeled itself ‘the people’s brand’, … Maeka’s operation consists of two facilities. This episode is a discussion with James Bartle of Outland Denim - a social impact brand looking to change the fashion industry through ethical and sustainable standards (made famous with … The brand’s … The crowd favourite Goldie jacket is back. Outland Denim uses the finest raw materials from suppliers who share in our mission and excel in social and environmental responsibility. Consumers can search for the brand on the Birchall site and express interest by April 9, which will secure their opportunity to become a shareholder. A classic mid-blue denim dress is a year-round wardrobe staple. For more information on Outland Denim visit: For further press information or to interview James Bartle please contact: WHITEHAIR.CO is the trading name of Whitehair Co Limited. We are a business,” Bartle said in the webcast. © Copyright Sourcing Journal Media, LLC. And so just like you would report to your shareholders, we have an obligation to report to our customers the incredible impact their purchases have had. The first of these reports includes the following information: 750 people, including staff and household members, have benefited from stable employment with the unique social enterprise business model, and 85% of formerly at-risk staff report a reduced level of risk to exploitation after 6 months of employment at Outland Denim. Up to 86% less water, 57% less energy, and 83% less chemicals are used in the Outland denim wash and finishing process, Ozone. These pivots coincide with the release of the brand’s first annual Sustainability Report, which is set to hold the brand accountable to the social, economic and environmental sustainability that is at the core of its philosophy. Earlier this year, the company unveiled an equity crowdfunding initiative that lets consumers, and not just private investors, own part of the brand through Australian crowdfunding … If we influence an industry to changing their behavior to produce responsibly in this way, then the impact that can be had on the world will be far greater than just Outland denim attacking this problem.”. Outland Denim has announced an equity crowdfunding campaign, allowing fans of the brand to invest in the business and receive shares. We hope that our customers read this report and have hope that despite the challenges COVID-19 has presented to the world, purpose-driven business that puts people and the planet first is the way forward.” said Outland Denim founding CEO James Bartle. It also hosted ethical brand Outland Denim’s recent $1.2m raise. “Our customers aren’t just buying a pair of jeans, they are making an investment in positive change. Earlier this year, the company unveiled an equity crowdfunding initiative that lets consumers, and not just private investors, own part of the brand through Australian crowdfunding platform Birchall. Offers will then open to the public on April 14 and remain open for four weeks. Equity crowdfunding … So far, the program has reached over 581,000 people, resulting in 24 reports of pay descrimination, 21 reports of lack of safe drinking water, and reports of unsafe working conditions due to a lack of personal protective equipment. Paired together they create a garment manufacturing process like no other in the industry. Following a similar process to conventional crowdfunding, equity crowdfunding … CSF Offers and expressions of interest campaigns (EOIs) are facilitated by Birchal Financial Services Pty Ltd and involve the provision of a crowdfunding … We believe that if business is going to exist, every person along the way should benefit.”. … More than 70 per cent of Outland Denim… Internet Explorer won’t be supported for long. That’s given her a lead role in a recent equity crowdfunding drive for the brand, alongside her usual duties as a co … Investments start at $250 with consumers and loyal shoppers able to … He noted that the company is fully stocked with necessary raw materials and that the staff is remaining safe at home, and added that the pandemic is an opportunity to reset and reflect on what’s most important as a company. Outland Denim is giving its consumers the opportunity to become part-owners in the label with the announcement this week of its new equity crowdfunding campaign initiative. Following the global outbreak of COVID-19, the world’s most sustainable denim brand has successfully pivoted its business model to maximise its positive social, humanitarian and environmental impact. Global fashion label Karen Walker is already on board, with product in development. With the funding, Bartle plans to double down on strategic partnerships, and manufacture for other brands.