The first part of the campaign will premiere on 1st January with a new film showing on TV and across Visit Wales’ social media platforms and video on demand, and gives a taster of what’s to come during 2020. In the advert, he introduces audiences to Welsh characters including Branwen, Rhiannon, Blodeuwedd, Owain Glyndwr, Llywelyn and Merlin who he describes as “heroes of wild Wales”. The campaign invites people to ‘check in’ to new experiences, to celebrate the outdoors and let the outdoors in. Cabinet Secretary Ken Skates said: “During these times of great change we are committed to promoting Wales to the world like never before – taking our nation’s story out to new audiences with creativity and confidence. 2017 really feels like the right time to celebrate and share our heritage and how it impacts us today and into the future.”. “Growing up, Wales’ stories were very much a part of my culture, and their impact can still be seen today if you know where to look. “As owner of the first Welsh shop, Siop y Pethe, I hope that having such a well-known name as part of the campaign will inspire not only more travellers to learn more about our legends, but also to increase awareness within Wales. Wales.com is an online hub providing international visitors, students and business with information about Wales. Soldier dies in 'fatal accident' at Welsh army training range, Gavin Hillier died during a training exercise at Castlemartin on Thursday where live rounds were being fired, 'My boyfriend knocked me unconscious in front of my children who were screaming at the top of the stairs', Rhiannon Morris, 28, ended up in hospital with a perforated eardrum and whiplash after a campaign of abuse by Kane Haines, Covid lockdown rules in Wales: Lifting of stay at home won't automatically mean you can travel far, The stay at home rule is expected to be lifted soon, but it won't necessarily mean you can immediately travel across Wales, Couple who had never sailed before clear £30,000 debt, buy a boat and are sailing around the world, Jade and Brynn plan to fund their adventures by shooting YouTube videos, Woman has suffered a non-stop headache for eight years, Rebecca McDonough's headache first struck like 'an electric shock' in 2012, Icelandair announces Northern Lights deals to mark end of UK travel restrictions, The airline is offering flights from London, Manchester or Glasgow, Average worker spends more than £1k on home office, study finds, Working from home also means more people are skipping lunch and putting in longer hours, Swansea City v Middlesbrough kick-off time, TV channel, live stream info and team news, Here's the full lowdown on the Swans' latest Championship fixture, including the kick-off time, TV channel, how to live stream the match and the latest team news, Mum-of-two who thought headache was down to work stress placed in coma after return from holiday, Rachael Carter, 46, was diagnosed with a brain tumour after suffering a seizure in 2019, The children's party hammer attack, bank robbery, arson and other serious unsolved crimes in Wales, Despite public appeals for help, a number of serious offences remain unresolved, The Welshman who was sat in a windy tent when he got the call to help lead the covid vaccine rollout, Phil Prosser went from Llanelli schoolboy to a Brigadier and now he's spearheading the Army's involvement in the drive to get the virus under control, Man found dead in park after telling mum: 'I can’t go on battling', An inquest into the death of Geraint David Edwards heard how he had sent a text message to his mum explaining how 'every day is a struggle', Police will be in parks and car parks this weekend to check for coronavirus breaches, Officers will be clamping down on people "who think it's okay" to break the stay at home rules, Coronavirus infection rates, cases, and deaths for all parts of Wales on Friday, March 5, The infection rate is the lowest it's been since mid-September, Inside Alix Popham's world, three months on from going public with the biggest bombshell of his life, Former Wales international Alix Popham revealed his diagnosis of early onset dementia and probable CTE back in December. The owner of a Welsh attraction says a Visit Wales advert promoting the country is “the worst TV promotional commercial for Wales” he has seen in his 43 years involved in Welsh tourism. The Year of the Outdoors campaign is perfect timing as we have just launched the new International Convention Centre Wales with one of our key attractions being the woodland environment around the venue, and the well-being benefits of bringing the great outdoors into the events we hold there.”, The Year of Outdoors is the latest in Visit Wales’s series of popular themed years, Outdoor enthusiasts from Wales join well-known faces to guide the way. While he is shown walking the beautiful Llyn Llydaw in Snowdonia, CGI adds falling arrows and rising waves and swirling birds. In an article published by the LA Times, Wales is listed among destinations … This year, the Partnership for growth: strategy for tourism 2013 – 2020 comes to an end. Learn more about Wales here. Visit Wales is the Welsh Government’s tourism team, within the Department for Economy and Infrastructure. A visit by the Duke and Duchess of Cambridge to Wales has been questioned by a … Something went wrong, please try again later. Wales’ outstanding natural landscapes are alive with world-leading adventure and a distinctive, contemporary culture. Visit Wales says that marketing has a real impact on the Welsh economy and aims to drive more than £300m of additional spend in Wales. ... 4 December 2020. Wales accommodation occupancy rates. During 2018 there were 95.7 million Tourism Day visits in Wales. 2020 begins a two year celebration of the outdoors in Wales. Get great UK holiday ideas, family breaks, weekend getaways and walking Holidays. During this time, we will be encouraging you to ask your customers to explore Wales’ national parks, mountains, coastline and UNESCO World Heritage Sites, and discover how the outdoors has shaped Welsh culture and identity. International visits. It is certainly a draw for travellers and we at Cambria Tours have seen an increase in enquiries surrounding the Welsh legends, particularly for King Arthur tours. There were 941,000 trips taken in Wales by international visitors during 2018 with an expenditure of £405 million. “I look forward to seeing people’s reaction to the advert as I feel it’s a very powerful film which will leave lasting impression.”, When you subscribe we will use the information you provide to send you these newsletters. Contact us Major Events Unit Welsh Government QED Centre Main Avenue Treforest Industrial Estate Pontypridd Rhondda Cynon Taff CF37 5YR Tel: 0300 061 6014 Email: EventWales@gov.wales. The outdoors on your doorstep. Welcome to Wales. ... and Confused.com have also enjoyed overwhelming success since the introduction of latest advert star ‘Brian … Visit Wales official web site . At Working Wales, we’re here to support you through these changing times with free advice, guidance and access to training to help you get into work or further your career. You can unsubscribe at any time. Take a sneak peek at our TV advert through the behind scenes shots of the 2020 campaign. Here’s the deal with travel to Wales from England right now and during the Christmas period. A travel writer said he received "such intense abuse" when he suggested people visit Wales that he has "no further plans" to book a stay in the country. Wales. A 16-year-old girl has died after police were called to reports of a stabbing. Info. Wales Tourism: Tripadvisor has 2,351,251 reviews of Wales Hotels, Attractions, and Restaurants making it your best Wales resource. Sian said: “Our group in Pembrokeshire began with a group of strangers all with a shared passion for the outdoors. “There is so much emerging talent in Wales today, and so many world-class attractions. Evans, who grew up in Aberbargoed, has joined Welsh stars Iwan Rheon from Game of Thrones and musician and presenter Cerys Matthews in backing the “Year of Legends” campaign. An update on coronavirus COVID-19. Covid: Royal visit during pandemic questioned by minister. Now there’s a joyous sense of belonging and inclusion….given that our group has members ranging from 18 to 68, I’ve loved seeing first-hand how older and younger generations can come together to help each other become mentally and physically stronger.”. All of Wales is in lockdown (alert level 4). Wales' Covid rules previously banned all but "essential" travel but now that has been eased. Advertise with us; anglers and is well known for being the home of numerous Red Kites. Imagine if we were as obsessed with the future of Wales as we are with Welsh rugby, Another amazing dragon has appeared at a Welsh castle, Social worker makes Welsh lady jumpers in her spare time which are now in demand worldwide, The popular Dilys, Sian ac Elsi jumpers keep selling out for the family-run business, Line of Duty's Vicky McClure on Covid scuppering wedding plans to Welsh partner Jonny Owen, Vicky and co-star Adrian Dunbar reveal that the opening episode of series six will be a 'head-wreck' for the audience, Mumbles apartment for sale with lush sea views across Swansea Bay, You can admire the view from the comfort of the sofa, The stunning mansion in the Monmouthshire countryside up for auction with a guide price of £800k, Hilston Park is on the market for the first time in decades, The incredible interior of a marina-front house where every room is a masterpiece of design, Views of Cardiff Bay on the outside, not what you might expect on the inside, Martin Lewis explains how Rishi Sunak's tax freeze means most people pay more in income tax, Martin Lewis delved into the detail on his ITV Money Show, Live updates as 16-year-old girl killed in Ynyswen, Rhondda and two men arrested with serious injuries after stabbing reports, There is a large police presence in the area, 16-year-old girl killed in Ynyswen, Rhondda and two men arrested with serious injuries. Or out in the wilds, where a swathe of green hillside and a curve of golden sand wrap around your own holiday cottage, caravan, or campsite. The review of the 2013-2020 tourism strategy, identifying the varying levels of success, is now available. Figuring out the stats on coronavirus in Wales. "Many people may not be aware of the wealth of myths and legends we have here in Wales and this is an opportunity for us to tell our story in a modern way.”. Tourists spend around £14 million a day whilst in Wales, amounting to around £5.1 billion a year. By continuing to use this site, you agree to our use of cookies. Evans said: “I am excited to get behind Wales as we share some of our most fascinating stories with visitors from all over the world. Our Event Wales Strategy 2010-2020. As part of the campaign, Olympian Jazz Carlin has a day out with Pembrokeshire based Bluetits chill swimming group on a trip to Harlech beach. The advert will be shown in Wales, UK, Ireland, Germany and the USA. GOV.WALES uses cookies which are essential for the site to work. These visits generated expenditure of £4 billion. Evans said: “I am excited to get behind Wales as we share some of our most fascinating stories with … Celtic Manor Resort Chief Executive Ian Edwards said: “I am delighted that Visit Wales is launching the Year of the Outdoors in 2020 with this inspiring advert. The advert will be shown throughout 2017 – the Year of Legends – as part of a multi-media approach. The Year of Legends is about bringing our past to life and creating new legends for the future. Once voted one of the most beautiful countries by Rough Guides readers, Wales has something for everyone. The advert will be shown in Wales, UK, Ireland, Germany and the USA. Our. Wales is a green country for a reason—it rains here any time of year. Tourism is big business in Wales. Too much choice is always a good thing. The first part of the campaign will premiere on 1st January with a new film showing on TV and across Visit Wales’ social media platforms and video on demand, and gives a taster of what’s to come during 2020. It showcases outdoor enthusiasts from across the country - local swimmers, surfers, cyclists, walkers alongside well known Welsh faces such as Luke Evans and Eve Myles. In 2020, we’re inviting people to check in to our hotels, cottages and campsites – and then to throw open the doors and let the outside in.”, (By the way, the campaign also features another real visitor to Wales…a Welsh collie dog from Manchester who was on holiday with his owners in Aberporth!). Latest coronavirus (COVID-19) information for visiting and holidays in Wales. Wales Tourism: Tripadvisor has 2,351,295 reviews of Wales Hotels, Attractions, and Restaurants making it your best Wales resource. It perfectly captures the beautiful landscapes and the incredible environments for adventure that we are blessed to have here in Wales. Visit Wales turn to adventure offering as it launches major new ad campaign - Wales Online. Wales has been named one of the top ten "great destinations to consider" visiting in 2020. 5. They are some of Wales’ most iconic characters – and now a Hollywood actor hopes to introduce them to a whole new audience. Visit Wales Major Events Showreel 2017. Castles, beaches and dolphins will star in a new £4m TV advert and campaign aimed at boosting tourism in Wales. By Ellie Walker-Arnott Posted: Monday 14 December 2020, 5:01 pm. explains more about how we use your data, and your rights. Visit Wales will mark the start of Wales’s Year of Outdoors with a confident new campaign – that’s full of ‘hwyl’ and promotes Wales as a place of outstanding outdoor experiences for everyone. Celtic Manor chief executive Ian Edwards said: “The Year of Legends gives us a fantastic platform to promote Wales. The shoulder season from April through May is the best time to visit Wales when flowers bloom, Atlantic puffins take over Skomer, and baby lambs roam the fields. Wales Tuesday April 14, 2020, 1:41 PM The hashtag #DontVisitWales has been trending on Twitter as people post humorous parody posters encouraging everyone to stay away from Wales during the lockdown. Tap to unmute. I’m delighted that an international star like Luke Evans has worked with us on a cutting-edge advert which marks a different approach to tourism advertising, and make Wales stand-out from other countries. The advert was filmed at Llyn Llydaw in Snowdonia but stars Pontypool-born Luke Evans. ... 7 October 2020. Connect with us. The Year of Adventure took Wales to another level and gave people reasons for choosing Wales as a holiday destination. If playback doesn't begin shortly, try restarting your device. “It is incredibly exciting to see international star Luke Evans starring in the Visit Wales advert and celebrating our legends, particularly something as iconic and uniquely Welsh as The Mabinogion. Shopping. Sean Taylor, President and Founder of Zip World said: I'm immensely proud watching the film, it surpasses all expectations and really captures the vibrancy of Wales. Sometimes they’ll include recommendations for other related newsletters or services we offer. Our TV advert is around the concept of ‘time’ and how it is so valuable in today’s fast moving world. The advert has broadcast today for the first time, There are always big stories on WalesOnline - don't miss any with our daily email. Summer is the busiest season of the year with nice weather but higher prices, so early booking is a good idea. Sian Richardson co-founded the Bluetits Chill Swimmers in Pembrokeshire in 2014 with Tracey Sharrat. The area is a great favourite for walkers, mountain bikers and all who wish to visit the breathtaking Cambrian Mountains. Gov.Wales website. The heart of the campaign aims to express the real Wales including the welcome and feeling of community and linking the outdoors to health and wellbeing. A gleaming city townhouse hotel, bed and breakfast, bunkhouse or hostel? Looking to the future of tourism, we started a conversation to discuss tourism in Wales. Deputy Minister for Culture, Sport and Tourism, Lord Elis-Thomas, said: “There has always been an inherent relationship between people and the outdoors in Wales. Non-essential cookies are also used to tailor and improve services. Visit our site to start planning your next trip to Wales. The campaign invites people to ‘check in’ to new experiences, to celebrate the outdoors and let the outdoors in. News, sport, television shows, radio programmes and digital content for Wales and beyond, from BBC Wales. From today – St David’s Day – a new TV and cinema advert is being shown across the world in a bid to bring people to Wales. Not only does it stir the emotions of my generation, it resonates with my younger colleagues which I find incredibly inspiring. Travel firm 'won't give' families refunds despite flight cancellations. Visit Wales: The Ryder Cup 2010. Perhaps the sounds of a farm stay, or the activities of a holiday village? Rhayader is the oldest town in Mid-Wales, situated on the famous River Wye with the Elan Valley Reservoirs nearby with excellent fishing. Can we visit Wales right now? What you need to do at alert level 4. Get in touch and we'll guide you through the process or click on the links below to find out more. Where to stay in Wales? BBC Wales is the nation's broadcaster. You're signed out. Average room occupancy rates during 2018: Hotels: 67% Since then, he's been trying to drive change in the sport, Several coronavirus cases in Welsh Government staff led to Mark Drakeford self isolating - health minister Vaughan Gething, Mr Gething led the Welsh Government press conference while the First Minister self-isolates, Tributes paid to bus driver who died with Covid-19, Dad-of-two David Jones, 63, was also a well-known bus driver in his community, Two-timing boyfriend smashed up woman's Range Rover and strangled her when she learned the truth, Jason Fluck also broke into the woman's home and stole a £700 pair of shoes when she ended their relationship after learning he had a long-term partner, Paedophile teacher and ex-policeman sent sexual messages to '12-year-old girl', Barry Lander claimed he knew the account was a vigilante and that he wanted to "string" them along. Coronavirus: advice for visiting Wales. Aled Rees, from Cambria Tours, said: “The legends of Wales are a strong part of the image and heritage of Wales and continue to intrigue and captivate visitors to our beautiful country. It’s not just that our landscapes are awe-inspiring; they are steeped in the living history of our language and culture. Best time of year to visit . Colourful communities offer unique places to stay, and a feast of local food and drink. “The Adventure campaign was far-reaching and imaginative – but this year’s campaign for 2017 is a real game-changer; taking Wales’ marketing to a new level again.”.